The Truth Behind It ALL

Don't like the "For You" page.

I saw it like 95% of you.

I thought I was just scrolling… but my phone was showing me WHO I WAS. The moment I SAW it, everything changed. 

Black glass. Glowing symbols. Endless reflections of your mind.

Scrying mirrors once showed glimpses of the unseen... Now, they fit in your pocket. You gaze into it. It gazes back. Algorithms shape your reality. What you see isn’t random—it’s a reflection of your thoughts, emotions, and patterns.

Do you like what you see?

Ancient mystics used polished obsidian to peer into the unknown. Today, you swipe through a digital current of dreams, fears, and desires. Ever heard of the term, "echo-chamber?"

Your phone records every choice:

• What you search

• What you linger on

• What you ignore

The mirror adjusts. Shows more of what you feed it.

What are you consuming? It's called a "Feed" for a reason.

Your digital world reflects YOU. Change your focus, change the reflection. Where attention goes energy flows. Where you look, reality shifts. What you seek, seeks you.

A magician understands this.

Moves with intention.

Shapes the current.

I used to scroll mindlessly. The feed felt separate from me. But once I SAW my phone as a mirror, I started choosing. The shift was instant.  

Your phone is an extension of Your Will. A scrying mirror for the modern age.

What do you want to see staring back?

Algorithm Tricks

Let’s break it down:

Every time you open the app, it starts tracking signals.

Not just what you click. But how long you pause, what you scroll past, where your eyes linger. It builds a profile. Not of who you say you are. But of what you do.

Actions speak louder than words.

It watches for:

• Topics you return to

• Posts you save or share

• Comments you leave (and even read)

• Keywords that spike interest

• Time of day you engage

Then it does the same to your posts.

Your content gets broken into data:

• The words in the first few seconds

• The engagement velocity (how fast people react)

• The structure of your post (bullets, spacing, rhythm)

• The emotion it likely triggers (based on language models)

All that gets scored.

Then it decides: Push this post out... or bury it.

And here’s the wild part…

You can write something with no likes, no replies. But if it hits the right triggers (topic, timing, wording)... It still gets pushed. Because the system saw potential.

I tested this.

Posted a mild annoyance on a new Threads feature.

No likes. No shares. But over 2,000 views.

Why? Because the algorithm detected relevance and sent it to more people anyway.

It doesn’t care about your follower count. It cares about signals.

Get the signals right, and your reach multiplies—even if no one clicks.

So what is a Signal?

In algorithm terms: A signal is a datapoint. A trace of behavior. A small piece of proof that something landed. Pause time. Click-through. Scroll-back. Keyword match.

The system stacks these signals, then makes predictions.

Who might like this? Who’s like the person that liked this?

It’s not personal. It’s pattern recognition.

But!

To the mystic, a signal is more than data. It’s intention made visible.

It’s where your energy leaves a mark. Where your thought moves through matter.

Every choice you make online is a signal. Every word you use carries weight. Not just to the algorithm but to the mirror.

You shape what you see.

You’re not being ignored. You’re testing signal strength.

And the clearer your signal the more reality adjusts to reflect it.

So...

What signal are you sending?

And who—or what—is listening?

Tips for the Wise

Want your posts to travel further? Start here:

1. Lead with strong words. The first 5 seconds matter most. Use words that evoke emotion, urgency, or curiosity.

2. Tap into real-time relevance. Talk about what people are already thinking about—updates, trends, cultural moments. Algorithms love what's timely.

3. Use formatting for rhythm. Line breaks. Bullets. White space. These keep people reading—and that sends a powerful signal.

4. Repetition is strength. If a post gets views but no clicks, it’s not a failure. It’s feedback. Test again. Same topic. New angle.

5. Stop chasing approval. Likes are lagging indicators. The real metric is reach. If you're hitting thousands of eyes with no likes, you're getting signal—you just haven’t hit resonance yet.

6. Say what only you can say. Original thought cuts through noise. Even if the words are simple, the signal is strong when it’s yours.

Final thought: You’re already sending signals. Now it’s time to shape them.

The mirror is listening.

These words are for the curious mind because, in reality, you should post what's on your heart. That's what people really want. Not trying to cater to some code. In an age of AI and algorithms people want to see you being real. Real with a bit of polish. That's what these Letters are for.

That's why you're here.

Next week we'll talk about Niche,

Then I have an announcement. BIG NEWS!

Until then.

Your Guide,

Benji Faun