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Want to See Your Content Succeed?
3 WRITING STRUCTURES THAT BREAK THE INTERNET
Benji Faun
May 26, 2025 • Estimated Reading Time: 2 minutes
This Letter will be a short one. Short but important.
The Only 3 You’ll Ever Need
You sit staring at the cursor… words jammed… then the right FRAME unlocks the flow…
First
(is from the infamous Dan Koe).
• PPP — PULL • PERSPECTIVE • PUNCHLINE
• Pull: hook the reader fast.
• Perspective: add your unique lens.
• Punchline: land one clear takeaway.
WHY IT HITS: curiosity → insight → memory. A quick story arc in three breaths…
Second
• PAS — PROBLEM • AGITATE • SOLVE
• Problem: name the pain.
• Agitate: rub it in so they feel it.
• Solve: hand them relief.
WHY IT HITS: emotion grabs attention; relief earns trust…
Third
• AIDA — ATTENTION • INTEREST • DESIRE • ACTION
• Attention: snap focus.
• Interest: drop a fact or story.
• Desire: paint what could be.
• Action: tell the next step.
WHY IT HITS: mirrors how we choose… spark → story → want → move…
Proof It Works
250,000 views • 7,000 likes • 1,000 comments
“American Culture 101
Most traditions were a marketing campaign.
Name one I’ll prove it to you”
WHY THAT POST RIPPED:
• Pull: blunt claim flips what people assume…
• Perspective: hints you know hidden history…
• Punchline invites challenge, opens comments flood…
• PAS inside it too—calls the pain of false tradition, agitates pride, promises proof…
• Curiosity loop forces reply, feeds the algo…
Your turn… run the SAME idea through each frame… see which one pops for you… keep what works, drop what doesn’t…
This craft grows brick by brick—every try sharpens the next… keep swinging…
“Iteration is the secret. Make an attempt, adjust, repeat. Clarity comes from action, not thought.”
Bless your Success.
Your Guide,
Benji Faun