What's Your Underlying Desire?

Everybody wants something... don't they?

The Hidden Core of Every Coaching Niche


People want three things:

  • A healthy body

  • A full bank account

  • A strong connection with others

These are the three big coaching markets:

1. Health.

2. Wealth.

3. Relationships.

“Every product or service fits into one of these three… if you’re not in one, you better figure out how to reposition yourself.”

- Russell Brunson

3 Markets - 1 Reality

Each one sells the same dream: Freedom.

But here’s the secret. None of these bring true freedom. Not on their own. You can chase fitness. You can chase money. You can chase love. And still feel empty.

Why?

Because your spirit starves.

When you feed your spirit, the chase stops. You still act. You still build. You still grow.

But you stop grasping. You start receiving.

A Few Years Back


I stood in front of my mirror—I asked myself... What was all this action for? People saw me as driven. But my eyes were glazed over. I didn’t really have meaning.

I had habits that looked like power on the outside. Morning routine. Cold Plunge. Market Research. Pain Points. Leads. Clients. "High standards."

But inside it didn’t feel right. I wasn't alive—I was managing. I didn’t want to die, but I wasn’t living either. I bought into a dream that was SOLD to me

I started praying again. Not to a god in the sky. But to something deeper than language. I stopped asking for things. I started asking for Truth.

That’s when the shift began. Not overnight. Not clean.

But slowly, I stopped chasing the body, the business, the bond. And started listening. To silence. To beauty. To the pain I had buried.

What came next felt like magick. My health returned without effort.

Money started showing up in ways I never planned.

People appeared who actually saw me.

And I realized— This is the real strategy.

Return to the Source. Let life grow through you

The body heals when the heart opens. Money flows when the mind clears. Connection deepens when the soul feels safe. Spirituality is not separate from these desires. It is the root. The core. The soil that holds it all.

But that root needs tending.

This is the real work. Not another diet.

Not another funnel. Not another text strategy.


This path looks inward. This path asks hard questions. This path burns away the noise. And what’s left?

A life that flows. Not because you hacked it. But because you remembered how to live.

All roads lead back to Source. No matter where you begin. No matter what you seek. The journey always returns to the center.


You are that center.

Your Guide,

Benji Faun

“When you live from the energy of your future, rather than the emotions of your past, you become pure consciousness… connected to the unified field where all potentials exist. In that state, you no longer try to create from matter, you create from Source.”

- Dr. Joe Dispenza

P.S. So ask yourself:

Are you building a life… Or are you listening for one that already wants to bloom?

And let me know with a reply back, let’s start a conversation!