Transform Hell Island

I used to think marketing was manipulation. I used to think selling hope was a scam. Now I see it for what it is: A sacred responsibility. When I talk to people online. I’m not trying to “convert” them I’m speaking to the part of me. That once had no one to believe in I’m writing to the version of me.

That thought life would never get better.

That's why people get into Coaching because they've been through something. And have come out the other side. The "well-adjusted" will find corporate jobs. You’ve been there, too. You know how heavy it feels. To want help but not trust anyone.

You know what it’s like. To wake up in the wrong life. And think it’s too late to change. But you changed. That’s the proof. You are the proof that the past doesn’t decide the future and if you can do it.

So can they

In fact, they can BECAUSE you have. This is what real marketing is:

Not hype. Not tricks. Not pressure but presence. Your story is a doorway. Your path is a map. Your offer is a hand extended in the dark.

My Content Shift

If you follow me on Threads, you already know, for the many that don't. I changed my content topic. I pivoted to Relationships and Attachment styles. This happened because I started writing this 3-part series of the Know Thyself Marketing.

This will not affect this Letter because I started writing this Letter to help myself. Understand what I was doing. Why I was doing it. And to help others figure it out along the way.

When I was a kid, I didn’t dream of money or fame. I dreamed of someone holding me. Someone seeing me. Someone loving me for who I was—not what I could do.

I craved connection like air. And most of the time, I held my breath. Walking on eggshells. Scanning faces for safety. Trying to be enough.

That longing didn’t fade with age. It followed me into friendships. Into dating. Into years of chasing love that only mirrored my wounds.

Then something changed.

I started studying why I felt this way. I found the language for it—attachment. And slowly, the fog lifted.

Fearful Avoidant.

That was the pattern. Push-pull. Wanting intimacy but fearing it. And naming it gave me power. It took years. Hard conversations. Therapy. Books. Silence.

But now I’m married. To someone who sees me. Loves me as I am. Holds space without judgment.

My content?

It’s how I reach back. How I speak to the younger me—The one who thought love would never last. It’s why my words aren’t just words.

They’re offerings.

Life Is Not A to B

Life accounts for every other letter of the alphabet.

Plus, all the colors on your Procreate Pallet. (And then some).

Life is multi-faceted, multi-dimensional

Multi-motivational and completely contextual.

No, life isn’t linear. Healing doesn’t follow a perfect arc. And anyone who promises overnight results is lying. But we still need a clear path.

a+b=c (almost like the Pythagorean theorem). You know where you’ve been and where you are. That’s A and B. C is creating that clear route to get there. Comprehensible, a path that can be written for those who are stuck at A.

Not because life is tidy—But because direction matters.

We need a story we can walk. From A to B. From chaos to clarity. From longing to love. From scarcity to service.

Not because B is the end.

But because it’s the next real place. Whether it’s your finances, your health, your faith, or your heart—There’s always a shift that becomes the doorway.

The before and after.

The moment you realize: “I’m not who I was.” And that’s what people want.

Not a fantasy. But a FELT change.

A transformation they can trust. Your job isn’t to sell perfection. It’s to show that change is real. And you’re living proof.

On Selling Hope

Some people think “selling hope” is wrong.

But I’ve lived without it. And I know what hell that brings. Hope isn’t false. If you’ve walked through the fire. And come out whole.

Yes, we need money. We live in a system. But thriving? That comes from service. 

From remembering why you even started. Not to stack cash. But to set people free. This is what it means to be of service:

To speak from your scars.

To open space for others.

To make healing real, not abstract.  

You don’t need a million followers. You don’t need to be perfect. You just need to show the way you took. People don’t need perfection

They need you, rooted. In your life. In your body. In your path. That’s not selling. That’s remembering. That someone out there. Still thinks they’re stuck.

And your words. 

Might be the first key they find.

Your Guide,

Benji Faun

In case you missed it:

Read Part 1:

And Part 2: